The common denominator in all upfront discussions is discussing the most successful formats to attract existing and new audiences, while being cognizant of new offerings that might widen a media platform and a brand’s market and base.  

Join Oscar Martinez, Senior Brand Director of Marketing, Heineken and Tarshena Armstrong, Director of Diversity Marketing and Development, General Motors to discuss multicultural media investments, allocating buying and spending in this space and as a result, properly engaging the multicultural audience.